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Recently, an NFL player was fired by a corporate sponsor because of controversial comments he made on Twitter. News like that is pretty common these days. But how often do you hear about the person whose online reputation kept him from getting hired in the first place? It happens more often than you think.

The Great Recession has bequeathed one of the oddest hiring markets in U.S. history. Despite lingering high unemployment, many businesses report difficulty finding skilled workers. Fears about a double dip make it doubly hard for companies to know when and how to fill jobs.

With so much at stake nowadays, owners may want to speed up the staffing process so they can “get back to work.” But hiring is among the most important, high-impact aspects of that work. Here are some important steps to consider as the businesses start to crawl out of the recession.